Just Do It

On the twentieth anniversary of the launch of ‘Just Do It’, Nike kicks off its global advertising campaign for Beijing, with a new emotionally charged 60-second commercial, “Courage.”

The TV ad celebrates one of the most inspirational brand statements of all time, ‘Just Do It’, by capturing the very essence of an athlete’s motivation. The campaign also provides an innovative interactive platform, through nike.com/courage, where consumers can explore the story behind each iconic moment of the commercial. In the US and Europe, they can join the conversation by adding their own personal comments on the site starting next week.

The high-energy ad features 31 different Nike athletes from over a dozen different countries, including USA, Russia, Portugal, Switzerland, Afghanistan and South Africa. Some recognizable athlete faces from the past and present are featured and include: Michael Jordan, Cristiano Ronaldo, Roger Federer, Maria Sharapova, Liu Xiang, Michael Johnson, Steve Prefontaine, LeBron James, John McEnroe, Wayne Rooney, Joan Benoit and Kobe Bryant. The ad also includes amazing athlete stories such as seven-time Tour de France champion Lance Armstrong and closes with South African sprinter Oscar Pistorius.

“The commercial celebrates courage as the essence of the ‘Just Do It’ spirit,” said Joaquin Hidalgo, Nike Vice President of Global Brand Marketing. “The fast paced cut takes viewers on an inspiring journey highlighting obstacles athletes at every level must face and overcome.”

The TV commercial will kick off in Nike’s Asia Pacific and Americas regions on July 19th. In Europe, the Middle East and Africa regions the ad will begin select airing on July 25th and in the USA on August 8th. The 60 and 30-second ads were developed with Wieden+Kennedy Portland and feature the soundtrack “All These Things That I’ve Done” by The Killers.

If you want to know more about this campaign for Beijing, you can check nikelab.com

 

 

http://www.kix-files.com/

THE OBAMA AIR FORCE 1 ?

 

 

 

 

“Van Taylor is the artist behind “The Obama Sneaker” pictured above, a Nike Air Force 1 hand painted and donated to be put up in a charity auction to benefit Russell Simmons’ Rush Philanthropic Arts
Foundation.

This is a great concept, combining sneakers and politics for a great cause. Many people are not politically aware and with this custom Air Force 1, it is bound to cause some interest and furthermore it goes to a good cause. If you are interested in bidding on this one of a kind custom, please click here.”  THE SNEAKER FILES

 

http://www.sneakerfiles.com/2008/07/23/van-taylor-the-obama-sneaker/

AIR YEEZY! – 8-31-08

THE FIRST OFFICIAL IMAGES OF AIR YEEZIES WITH KANYE.  LOOKS LIKE THE SHOES WILL BE RELEASED 8/31/08.