Leo Burnett in Sao Paulo created this simple yet clever ad for Arcor bubble gum.
Archive for the 'branding' Category
22
Aug
08
ha! VERY INTERACTIVE
I got this straight from J Lorenzo’s blog. Check it out!
“I know I’m a few months late on this.. but please forgive me, as my blog has only been up for about a month… And must I make one more thing clear – the purpose of my blog, unlike most is not to be the first to break a new story, shoe, song or artist, but rather to share with you all things relevant and what I feel influential or just plain interesting… good, got it, thanks! Anyhow, so I was in the barbershop flipping thru Details Magazine and ran across one of Tom Ford’s new ads for the summer… It was the one above with the cat in the khaki suit…. I was like damn! “I gotta get that suit!”… I think in the back of my mind when I get dressed to step out, maybe subconcsiously, I really do picture naked birds flocking, lol!… But it was more than that… something about the ad was just craaaazy! And no, not just having a naked woman in a picture can make an ad sexy and impactful as we’ve all seen corny ads with naked chicks and rims… need I say more…
Photographer Terry Richardson who’s had some phenomenal work in GQ has always been a favorite of mine. When I saw the ad, Terry came to mind but I wasn’t sure if it his work… Anyhow, when I found that he was the cat that shot the campaign, it all made sense… Tom Ford and Terry Richardson came together and two brilliant minds mixed sex and immagination with fashion in a way that was just plain fly to me.
Photographer Terry Richardson who’s had some phenomenal work in GQ has always been a favorite of mine. When I saw the ad, Terry came to mind but I wasn’t sure if it his work… Anyhow, when I found that he was the cat that shot the campaign, it all made sense… Tom Ford and Terry Richardson came together and two brilliant minds mixed sex and immagination with fashion in a way that was just plain fly to me.
Ford had always been known for his unique artistic sensibilities. His 2007 perfume campaign shocked fashion mavens with its over the top sexuality and this new spring/summer 2008 campaign has gone even further. “ http://jerrylorenzo.blogspot.com/2008/07/tom-ford-2008-spring-summer.html
Peep terry’s work @ www.terryrichardson.com
15
Aug
08
DOPE NEW PRIUS AD
Here is a creative way of guerrillas marketing by Casinò di Venezia, it is a baggage collection belt in the air port.
http://www.geckoandfly.com/2007/03/23/casino-di-venezia-guerrilla-advertising/
I love IT!!!!!!!!!!!!! i LOVE it!!!!!!!!!!!!!!!!!
11
Aug
08
Polaroid Gureilla Advertising
Nice ambient media developed for Polaroid by Santa Clara, a new ad agency in Sao Paulo, Brazil. They replaced mirrors in shopping malls and business centers with instant cameras, to reinforce the brand concept of instant images.
http://www.geckoandfly.com/2007/04/04/polaroid-gureilla-advertising/
they say this is too hott for tv. maybe they are right. but i love it. very sensual. very hott. very sexy. very much going with the way they want to position the product. thank goodness for youtube.
29
Jul
08
Dope Adidas
“In honor of the launch of their new brand center in Beijing, Adidas has commissioned new customized furniture from designer Dorothy Tang and the result is pretty astounding. One can only hope that they put some of these items up for charity auction on eBay–or make them on demand for their loyal fanss who assuredly would decorate their home with pieces like these. Thanks to our friends at High Snobiety for the photo.” - the sneaker blog
http://www.sneakerblogger.com/sneaker/trackback.php/4/151
