Calvin Klein Debuts Eva Mendes Underwear Ads

 

 

Marketing gurus looking to triple their company’s worth should take note—Calvin Klein’s squad has had the advertising game in a choke-hold for over two decades. And ever since Kate Moss’s controversial black and white “heroin chic” ads debuted in 1993, CK has known that using striking photographs of beautiful women is the best way to move major units.

Today, a preview of the company’s latest campaign hit the net, and it shows Eva Mendes as the face (and body!) of their Seductive Underwear collection.

 

http://www.complex.com/blogs/2008/07/23/calvin-klein-debuts-eva-mendes-underwear-ads/